Anne Bahr Thompson
An early pioneer in the purpose space, a Superbrands Branding Leader, a Trust Across America Top Thought Leader, and author of DO GOOD, which details her groundbreaking Me-to-We continuum of Brand Citizenship®, Anne Bahr Thompson is focused on shifting the consciousness of business. A former executive director at Interbrand, she now is an independent strategist advising legacy brands, agencies and start-ups alike.
Recent content by this author:
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Elevating Brand Relationships: A New Era of Purpose and Humanity
Leading Edge December 23, 2024Taken together, ongoing market uncertainty, shifting consumer sentiment and digital transformation are demanding a fundamental evolution in the operational ethos for purpose-led brand development. In our rapidly changing landscape, the ability to adapt while maintaining meaningful connections is more crucial than ever.
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Navigating Purpose Through the Next Four Years and Beyond
Leading Edge December 18, 2024In a world grappling with uncertainty, purpose offers leaders a way forward — guiding business decisions and influencing how their brands engage with society at large. In the next four years, purpose can serve as a rallying point, motivating brands to rise above the moment’s challenges and envision a more connected, hopeful future.
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Purpose: From Performative Gestures to Strategic Value Creation
Leading Edge June 4, 2024Marketing strategist Anne Bahr Thompson examines the evolving nature of brand purpose, and the industry’s current sentiment around it.
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